AdWords Headed for the Bottom (of the Page)?

Google is testing a new AdWords placement at the bottom of search result pages, Search Engine Land concludes, after several of its readers spotted AdWords ads in that position. While Google typically plays around with its layout and display, testing new ad formats and positioning, it seems to be focusing on a bottom-of-the-page format.

Signs from its Tablet Interface

It recently introduced a new search interface for tablets that differs from the desktop interface in many ways – including AdWords ads that are only  shown at the top and the bottom of the SERPs, State of Search writes. “In the landscape mode there will be a maximum two ads at the top and three at the bottom, in the portrait mode there will be a maximum three ads at the top as well as at the bottom.”

Granted, bottom ads don’t get much attention, a new report [PDF] by Casale Media recently found.

But to What Advantage?

However, SoS believes there is some value to a bottom position. It could serve as an alternative when the organic results don’t return a satisfying result. “We also have seen Google presenting ads for related queries at the bottom of the side bar. When you keep in mind that Google now sometimes offers related searches at the bottom of the results, this position would be perfect for AdWords ads for related queries.”

Source: MarketingVOX