Difficult notion for many to grasp, but the days of a 1-1 connection within the SERP is basically gone. Yes there is some carry over, thought the customization that is occurring is through the roof. Few examples below that really underscore how far Google has come in improving the user experience:
Browser Variance – Same search term, same IP, Chrome vs Mozilla
Personal Customization – Based on Past Search History
Not Logged In – Restaurants Haliax
Logged In – Restaurants Halifax
Mobile IP Customization – Same Search, Different Location, Mobile
Apple recently released their Best of 2014 list on iTunes. The interesting thing about this list is that it is entirely decided in-house, no outside influence comes into the equation. This makes the list even more pure to me as it’s basically real people, providing real recommendations based on what’s legit.
App of the Year – Elevate – Brain Training (http://elevateapp.com/)
Game of the Year – Threes! (http://asherv.com/threes/)
A very quick plug for the crew at work (YP), whose hard work was acknowledged, landing our flagship app on the list for 2014. A major accomplishment for all involved.
Check out the entire list here.