On Friday afternoon Google released their latest algorithm update, though unnamed at this point sites such as Search Engine Land have given the update an unofficial name of “Pigeon” for the time being.
The initial indication is that the update will increase the appearance of the local 7-pack for local searches. Ultimately this is a positive improvement for strong local SEO’s as well built NAP (+) consistency will have a positive advantage vs. the marketplace.
From Search Engine Land:
“Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
In addition, Google said that this new algorithm improves their distance and location ranking parameters.
The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.”
More to come as the situation develops…